Motivated Marketing
Located in Charleston, South Carolina.

TJ grew up in Philadelphia and attended the College of Charleston where he graduated Summa Cum Laude with a BS in Economics. After college he worked for the local ABC affiliate in Charleston for many years before he decided he was ready to start his own advertising firm. He worked out of his house for the first couple of years and has now grown Motivated Marketing to a 25+ person firm.

TJ is an extremely hard worker and always puts the client first. Aside from work, TJ is a good golfer, loves basketball, and partakes in crossfit. He lives in Mt. Pleasant with his wife, 2 daughters and 2 dogs. Interesting facts, TJ played high school basketball against Kobe Bryant (Kobe won) and he loves the Philadelphia Eagles.

Kristin Smith Director of Operations

Kristin comes to Charleston by way of Chicago, where she sharpened her agency know-how working for clients like Kellogg’s, Miller Brewing Company, and Roche Diagnostics. She sometimes misses skyscrapers and Thai food delivery at 2am, but she’s been proud to call Charleston home since 2010. Kristin lives for agency process, procedure, and exceeding client expectations at every turn.

Kristin lives in the West Ashley area of Charleston with her husband, 2 kids, a small dog, and a cat that she doesn’t like. Outside of the office, Kristin enjoys the beach, Saturday mornings at the farmer’s market, and live music. She is awesome at skee-ball, crochet, and PowerPoint. She inexplicably despises Keanu Reeves and Jeff Goldblum

Derek Wacaster Creative Director

Derek brings with him an extensive background in both creative leadership as well as marketing strategy. Most recently Wacaster was Creative Director and Global Brand Manager for Acxiom Corporation, a consumer marketing and data company based in Little Rock, Arkansas. Prior to that he held the positions of Broadcast Producer, Copywriter and Creative Director for several advertising agencies where he worked on such recognized brands as TCBY, ABF Trucking, Jack Henry, Comcast and Dillard Department Stores, to name a few.

When he isn’t creating award-winning campaigns or developing compelling strategic visions for clients, Derek can be found on one of the Charleston-area beaches, recharging his creative batteries.

The Team
We have assembled a talented, experienced, full service team.
Our Leaders
Jose Amaya Broadcast Director +
Ben Gilbert Digital Director +
Elizabeth Reardon Art Director +
Matt Slechter Media Director +
Mike Pendleton Digital Marketing Manager +
Allie Grice Account Supervisor +
Jillian Fix Billing Coordinator +
Samantha Jaikins Traffic Manager +
Maria Musto Director Of Accounting +
Account Management
Catherine Ramos Account Manager +
Melanie Register Account Manager +
Braden Bellack Account Manager +
Adam Schwind Account Manager +
Tim Rodriguez Account Manager +
Brantley Easterling Account Coordinator +
Media Team
Laura McKinnon Media Buying Supervisor +
Anna Shillman Media Buying Supervisor +
Stefani Pappert Media Buyer +
Anna Greeley Co-op Strategy Manager +
Brianna Palmer Direct Mail and Co-op Specialist +
Trent Morgan Digital Analyst +
Creative Team
Lifetime Best Department
Shaun Otherson Developer +
Christian Jones Editor / Producer +
Mark Moughamian Editor / Producer +
May World's Best Person
Taylor Phipps Designer +
Megan Hodge Content Strategist/Copywriter +
Chelsea Burkett Designer +