Motivated Marketing
Located in Charleston, South Carolina.

Despite TJ’s love for the Lowcountry, the Philadelphia native never lost his passion for the city’s sports teams, including the Eagles, Sixers and Phillies. He even played high school basketball with Kobe Bryant! Needless to say, Kobe won. After graduating Summa Cum Laude from the College of Charleston, TJ worked for the local ABC affiliate in town for years before embarking on a new adventure: starting his very own advertising firm. What started as a small, in-house (literally) operation grew to the thriving 30+ person firm it is today.

TJ’s clients only come second to his family, which includes his wife, Lauren, two daughters, Katelyn and Molly, and two dogs. When he’s not enjoying time with his girls, TJ can be found on the golf course or out on the water. If you overhear him conducting a meeting, you might not suspect that the eloquent speaker in your midst is also a fan of Kanye West, Jay-Z, Tupac and Dr. Dre. But make a mixed tape of his favorite rappers and you’ll win TJ over no problem.

Kristin Smith Director of Operations

Once a proud Chicagoan, Kristin couldn’t resist the allure of the Lowcountry – and now considers herself a Charleston convert. Kristin can’t imagine a better place to raise her family, a happy household that includes her husband, her son and daughter, a fish and a cat she doesn’t like. (Animosity applies exclusively to the cat.) In her spare time, Kristin likes to crochet, sew and decorate … all endeavors she plans to add to her Golden Girls audition tape, should a reboot ever air.

Kristin’s favorite aspect of marketing is its constant evolution. She loves that there are always new avenues to an audience, always new creative ways to communicate a message. Surrounded by a team equally as passionate about solving problems and pushing boundaries, work seems more like a chance to inspire than an obligation. We’re proud to call this motorcycle license-toting, plant-killing, dog treat-distributing woman our fearless Director of Operations.

Derek Wacaster Creative Director

Derek brings with him an extensive background in both creative leadership as well as marketing strategy. Most recently Wacaster was Creative Director and Global Brand Manager for Acxiom Corporation, a consumer marketing and data company based in Little Rock, Arkansas. Prior to that he held the positions of Broadcast Producer, Copywriter and Creative Director for several advertising agencies where he worked on such recognized brands as TCBY, ABF Trucking, Jack Henry, Comcast and Dillard Department Stores, to name a few.

When he isn’t creating award-winning campaigns or developing compelling strategic visions for clients, Derek can be found on one of the Charleston-area beaches, recharging his creative batteries.

The Team
We have assembled a talented, experienced, full service team.
Our Leaders
Jose Amaya Broadcast Director +
Ben Gilbert Digital Director +
Elizabeth Reardon Art Director +
January World's Best Person!
Matt Slechter Media Director +
Mike Pendleton Digital Marketing Manager +
Allie Grice Account Supervisor +
Braden Bellack Account Supervisor +
Jillian Fix Billing Coordinator +
Adam Schwind New Business Development Manager +
Samantha Jaikins Traffic Manager +
Maria Musto Director Of Accounting +
Kim Pardo Executive Assistant +
Account Management
Catherine Ramos Account Manager +
Melanie Register Account Manager +
Brantley Easterling Account Coordinator +
Tim Rodriguez Account Manager +
Tyler Parke Account Manager +
Anna Greeley Account Manager +
Taylor Bicho Account Manager +
Media Team
Laura McKinnon Media Buying Supervisor +
Anna Shillman Media Buying Supervisor +
Stefani Pappert Media Buyer +
Trent Morgan Digital Analyst +
Nick Andersen Jr. Digital Analyst +
Robert James Ocampo Co-op Strategy Manager +
Janine Costello Direct Mail Coordinator +
Creative Team
Shaun Otherson Developer +
Christian Jones Editor / Producer +
Mark Moughamian Editor / Producer +
Taylor Phipps Designer +
Megan Hodge Content Strategist/Copywriter +
Chelsea Burkett Designer +