Super Bowl party, super bowl commercial cost

How Much Does a 30-Second Super Bowl Commercial Cost?

Claiming a time slot during the big game comes with an even bigger price tag. With only half a minute to make an impression, many brands recruit their top talent to craft something worthy of the Super Bowl’s coveted commercial break. But these same brands must be willing to pay for the eyeballs their ad will attract – with 30-second slots costing a record-high $7 million in 2023, according to Forbes.

While prices in past years didn’t break records, they still required brands to pay a pretty penny. In 2022, a 30-second time slot cost $6.5 million – a $1 million jump from 2021, according to reports.

So why pay the hefty prices?

Consider this: 115 million watched the Super Bowl in 2023 – with a not insignificant percentage tuning in for the first time all season. These viewers are not interested in the plays at all, or at the very least, are waiting for the clock to tick down to halftime. The star-stuffed performance that awaits, and the entertaining ad breaks along the way, are enough to turn even the most unenthusiastic fan into a receptive audience.

In fact, of the top 30 most watched broadcasts in US history, only two were NOT the Super Bowl. And since the start, commercials have played an important role. Although in 1967, a 30-second spot during Super Bowl I cost just $37,500!

How much does one second of a Super Bowl commercial cost?

This year, brands will pay a record $7 million for a 30-second ad, meaning that a single-second costs a whopping $233,333. This sky-high price is for airtime alone, not including the costs incurred to create a show-stopping ad.

What was the average cost of a 30 second ad for Super Bowl I?

The very first Super Bowl game kicked off in 1967, when a 30-second commercial cost just $37,000. This sum surely seemed outrageous at the time, with time slots decades later costing millions.

Which Super Bowl commercial is the most expensive?

Amazon’s “Mind Reader” commercial in 2022 takes the top spot, with 130 seconds of air time ringing up at $26 million.

How much money does the Super Bowl make?

According to the National Retail Federation, the Super Bowl is projected to earn over $16.5 billion in consumer spending across the U.S. The average fan forks over about $85, spending it on tailgate-type food, drinks, festive decorations, and other themed merch. Last year’s viewers spent about $79, a comparable amount with inflation factored in.

Do celebrities get paid for Super Bowl commercials?

The sum is dependent on the celebrity and the commercial, but the amount is not necessarily a direct correlation between paycheck and popularity. While A-listers don’t automatically make more, the exposure is enough to make them sign on.

What was the best Super Bowl commercial?

According to popular opinion, Apple’s “1984” ad is regarded as one of the most iconic Super Bowl commercials ever aired. This commercial sets the bar high for brands, providing a nearly impossible to attain benchmark for the last four decades. Directed by Ridley Scott, whose other claims to fame include Alien and Blade Runner, the 60-second ad was inspired by the dystopian themes behind George Orwell’s novel by the same name.

Which company aired the first bad Super Bowl commercial?

The first “bad” ad was aired by Gillette in 1970, falling flat so remarkably that today’s brands still use it as a case study in what NOT to do. The Gillette Techmatic Razor featured a dial that could be adjusted according to beard thickness, and while the tech behind it wasn’t inherently bad, the talking razor concept was – at least according to viewers.

How can I watch the Super Bowl online with commercials?

Most big-name brands, and plenty of smaller ones too, post their popular Super Bowl commercials on streaming platforms like YouTube.

Here is a list of the Top 10 Most Expensive Super Bowl Ads (as of 2022)

1. Alexa: “Mind Reader” (2022)

  • Cost of commercial: $26 million or $6.5 million per 30 seconds
  • Actual length of commercial: 130 seconds

2. General Motors: “No Way Norway” (2021)

  • Cost of commercial: $22 million or $5.5 million per 30 seconds
  • Actual length of commercial: 130 seconds

3. Cadillac: “ScissorHandsFree” (2021)

  • Cost of commercial: $22 million or $5.5 million per 30 seconds
  • Actual length of commercial: 130 seconds

4. Google: “Loretta” (2020)

  • Cost of commercial: $16.8 million or $5.6 million per 30 seconds
  • Actual length of commercial: 90 seconds

5. Amazon: “Before Alexa” (2017)

  • Cost of commercial: $16.8 million or $5.6 million per 30 seconds
  • Actual length of commercial: 90 seconds

6. 84 Lumber: “The Journey Begins” (2017)

  • Cost of commercial: $16.2 million or $5.4 million per 30 seconds
  • Actual length of commercial: 90 seconds

7. Ford: “Go Further” (2017)

  • Cost of commercial: $16.2 million or $5.4 million per 30 seconds
  • Actual length of commercial: 90 seconds

8. Chrysler: “America’s Import” (2014)

  • Cost of commercial: $16 million or $4 million per 30 seconds
  • Actual length of commercial: 120 seconds

9. Amazon: “Not Everything Makes The Cut” (2019)

  • Cost of commercial: $15.6 million or $5.2 million per 30 seconds
  • Actual length of commercial: 90 seconds

10. Kia: “Give It Everything” (2019)

  • Cost of commercial: $15.6 million or $5.2 million per 30 seconds
  • Actual length of commercial: 90 second

 

What is the Average Cost of a Super Bowl Commercial?

As of 2023, average cost for a Super Bowl commercial was $7,000,000 for a 30 sec ad. Here, we offer a full list of the average cost for a Super Bowl commercial over the years:

YearPrice of 30-second commercial
2023$7,000,000
2022$6,500,000
2021$5,500,000
2020$5,600,000
2019$5,300,000
2018$5,200,000
2017$5,000,000
2016$4,500,000
2015$4,250,000
2014$4,000,000
2013$3,800,000
2012$3,500,000
2011$3,100,000
2010$2,954,010
2009$2,999,960
2008$2,699,963
2007$2,385,365
2006$2,500,000
2005$2,400,000
2004$2,302,200
2003$2,200,000
2002$2,200,000
2001$2,200,000
2000$2,100,000
1999$1,600,000
1998$1,291,100
1997$1,200,000
1996$1,085,000
1995$1,150,000
1994$900,000
1993$850,000
1992$850,000
1991$800,000
1990$700,400
1989$675,500
1988$645,500
1987$600,000
1986$550,000
1985$525,000
1984$368,200
1983$400,000
1982$324,300
1981$275,000
1980$222,000
1979$185,000
1978$162,300
1977$125,000
1976$110,000
1975$107,000
1974$103,500
1973$88,100
1972$86,100
1971$72,500
1970$78,200
1969$55,000
1968$54,500
1967

$37,500 (NBC)

$42,500 (CBS)


People Also Asked

FAQ

How much was the first Super Bowl ad in 1967?

According to Business Insider, 30-second time slots during Super Bowl I cost brands about $37,000.

Which year did the first Super Bowl ad cost over $1 million?

Super Bowl in-game ad spots first surpassed the $1 million mark in 1995.

What was the shortest Super Bowl ad?

Ivar ran a promotion around its half-second ad, giving half off an entrée to any viewer who could correctly name the two icons that appeared in the super-short commercial. Apparently, Ivar decided to up the ante after learning that Miller Brewing Co. was planning a one-second ad.

Which company holds the record for the most Super Bowl commercials?

Budweiser has aired the most Super Bowl commercials through the decades, including many memorable ones. Known for creating impactful ads that tug at the heartstrings, the company’s grand total has reached 142 commercials since 1967.

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