Social Media Marketing Frequently Asked Questions



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Social Media Marketing FAQs


Why should I invest in social media marketing?

An investment in social media marketing is an investment in your brands’ future. In today’s increasing cyber-centric atmosphere, it’s crucial to meet consumers where they are: social media. Compelling social media campaigns, both paid and organic, can help you connect with your audience and gain their trust. Plus, advanced targeting capabilities allow you to serve the right message to the right audience – at the right time! Want to learn more? Get in touch!

How should we be using Twitter for marketing?

Boasting over 313 million users – and counting! – Twitter may be a good platform for sharing content and reaching other industry leaders. Motivated Marketing (m2) can help develop the right marketing campaign to profit the most off of the enormous audience Twitters produces in real-time daily. 

Is YouTube important for marketing?

Videos continue to gain traction among consumers worldwide, making them an important part of social media marketing. With more than four billion views each day, YouTube is a great place to post video content that promotes your brand. The M2 team can help with this too, employing our copywriters, graphic designers, and production gurus to create eye-catching content like your audience has never seen before.

How should my business use LinkedIn for marketing?

LinkedIn, with over 433 million users, is the ideal place to build online connections. It offers great resources, like LinkedIn Groups, where your brand can participate in public discussions and put your industry expertise on display.

Is Tik Tok important for marketing?

Now one of the most popular social media platforms, Tik Tok is a fun way for some brands to connect with their audience. While not useful for every business, Tik Tok may be an option for yours! Your dedicated social media specialist can help determine whether Tik Tok marketing would make an effective addition to your brand’s strategy.

How should my business use Facebook for marketing?

Maintaining a consistent presence on Facebook can be incredibly beneficial to your brand, allowing it to build awareness, connect with consumers, and share updates. Your social media strategy may involve posting written content and visual imagery, sharing links, and more – all aimed toward staking your claim in the digital space

With nearly three billion monthly users across the globe, there’s no denying Facebook’s reach. But a high level of targeting allows brands to speak directly to their desired audience to ensure a fantastic return on investment.

How should Instagram factor into my brand’s marketing strategy?

78% of marketers use Instagram, securing its spot as the second most popular social platform after Facebook. Instagram, with two million users around the world, gives brands a platform to showcase creative content – with the most carefully-crafted campaigns building loyalty and increasing sales! 

How much does social media marketing cost?

While social media marketing comes with a price tag attached, the most significant cost is time. That’s why our clients trust our highly qualified team to handle all the heavy lifting, not only creating and posting top-notch content but monitoring the effectiveness of each ad campaign. This allows Motivated Marketing’s social media team to finely hone our approach and make the most of every ad dollar!

What’s the ROI in social media marketing?

Your social media campaign’s return on investment can be measured in various ways, such as revenue, new leads, customer reviews, and more. ROI is directly linked to your social media campaign’s success, so it’s worth the time and money required to make it stand out!

What are the top metrics for social media?

Social media marketing’s success may be measured by the following metrics:

  • Impressions (the number of people who see your brand)
  • Engagement (online discussions, shared posts, etc.)
  • Mentions (users talking about your brand)
  • Social referrals (click throughs to your website)
  • Followers (the number of social media users following your brand

What social platforms should I be using?

Each social media platform offers a unique set of benefits, so it is important to identify which can best serve your brand. Motivated Marketing can help, ensuring you establish a strong presence on the platforms that make the most sense for your business.

How can I increase my followers?

Growing your social media following requires a strategic marketing plan, one defined by accurate targeting, unique creative content, shareable posts, and audience interaction. While some brands buy followers to pad their numbers, your social media specialist will employ the tactics listed above to increase your followers.

How effective is video on social media?

There’s no denying that videos grab attention, with eye-catching imagery used to convey your brand’s message. Platforms like YouTube and Instagram make video sharing simple, so it’s no surprise that 81% of businesses rely on video marketing to improve brand awareness and sales! Our team may recommend various forms, from highly produced, scripted videos to candid, smartphone footage – or a mix of the two! No matter your video needs, our production team is the best in the biz!

What are some mistakes business owners make with their social media marketing?

Some brands post the same content across platforms, but this is a major mistake! While it may save time, this strategy often falls flat. Different social platforms welcome a different audience, so what works on one may not speak to users on another. Improper hashtag usage is another common error, but M2 can help! Get in touch to learn more.

Is social media marketing better for B2C or B2B businesses?

Social media marketing is beneficial to both! B2C brands benefit from fun, engaging posts, while B2B brands often share more informative content. No matter your goals, social media marketing can help you reach them. 


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