Award-Winning Automotive Campaigns Single Rooftops to Multi-Store Groups Nationwide |
- Broadcast-quality TV commercials
- Radio and audio spot production
- YouTube pre-roll and in-stream ads
- Social video — Reels, TikTok, Stories
- Motion graphics and animated promos
- OTT/CTV streaming video ads
“I’ve been in the automotive business for 20 years and worked with many agencies — but none compare to Motivated Marketing. Their team is always professional while consistently challenging us to think outside the box. They genuinely want their clients to win in the market.”
Joel Smith — Hendrick Automotive ★★★★★
- Consistent brand voice across every rooftop
- Rapid turnaround — new scripts live in days
- Multi-language and multi-market capable
- Compliant with OEM co-op requirements
- Deploy to YouTube, social, OTT, and web
- Google Search, Performance Max & Local Services Ads
- Live inventory feed integration (VDP targeting)
- Meta (Facebook & Instagram) automotive campaigns
- YouTube pre-roll and in-stream ads
- Conquest and in-market audience targeting
- Call tracking and lead attribution reporting
- Longform model-page and local content
- Google Business Profile monthly optimization
- Citation cleanup and high-quality link building
- Technical SEO audits and Core Web Vitals
- Dedicated SEO specialist and monthly reporting
- National and local rank tracking by keyword
- Conquest list targeting by geography and household income
- Service and lease-end retention campaigns
- New model launch and event mailers
- Variable data printing with personalization
- Service reminder and loyalty email sequences
- New inventory arrival announcements
- Conquest and re-engagement campaigns
- A/B testing and open-rate optimization
- Broadcast TV and cable
- Radio and streaming audio (Pandora, Spotify)
- OTT/CTV (Hulu, streaming platforms)
- Outdoor and digital billboard
- Programmatic display and pre-roll
- Co-op compliant planning and documentation
Design capabilities include:
| · Logo & brand identity | · Sales event badges | · Dealer website banners |
| · Direct mail design | · Showroom signage | · Social media graphics |
| · Print collateral | · OEM co-op creative | · Motion graphics |
“I’ve been in the automotive business for 20 years and worked with many agencies — but none compare to Motivated Marketing. They genuinely want their clients to win.”
Joel Smith
Hendrick Automotive
Working with Motivated Marketing has been a delight, joy, and helpful partnership. They continuously offer suggestions that provide solutions, not just fluff. They experiment, listen well, help your business grow, and work hard to understand what your business needs. The strategic and thought-provoking team aspect has helped both me and the company I work for, grow!
I’ve been working with Motivated Marketing for about nine months, and they’ve been an incredible partner for our company. They do a great job of explaining the ‘why’ behind our ads and consistently provide thoughtful, strategic recommendations for improvement. The team is responsive, knowledgeable, and always willing to go the extra mile to help our company improve!
1 Discovery & Audit Market analysis, competitive landscape, and full digital footprint audit. | 2 Strategy Build Custom channel plan with budget allocation, KPIs, and 90-day milestones. | 3 Creative & Launch Assets, campaigns, and pages built and deployed — no months of waiting. | 4 Optimize Weekly performance reviews and A/B testing to drive cost-per-lead down. | 5 Scale As results compound, we expand channels, markets, and creative with you. |
Do you specialize in automotive advertising?
Yes — automotive is one of our core verticals. We’ve served dealerships and dealer groups for over 17 years, with deep expertise in OEM co-op compliance, inventory-based advertising, and automotive consumer behavior.
Can you work within OEM co-op programs?
Absolutely. Our team is well-versed in co-op requirements for major OEMs. We handle documentation, creative approvals, and reporting so dealers get reimbursed without the headache.
Do you work with single-point dealers and dealer groups?
Both. We serve single-rooftop dealers who need a full marketing department and multi-store groups who need centralized strategy with localized execution across every store.
What does your SEO service include for dealerships?
Our automotive SEO program includes monthly longform content, Google Business Profile optimization, citation cleanup, technical audits, and a dedicated specialist who reports on rankings, traffic, and work completed monthly.
Can you handle both traditional and digital media?
Yes — this is one of our core strengths. We negotiate and manage traditional buys alongside digital campaigns, giving dealers a unified strategy across every channel.
Will you work with my competitors in my market?
We maintain category exclusivity within defined markets. Once we’re working with your dealership in your make and geography, we do not take on direct competitors.
- Free competitive landscape audit with every consultation
- No commitment required — just clarity on what’s possible
- Exclusivity — we only work with one dealer per make per market