What Is Healthcare Advertising?

The main focus of healthcare advertising is to connect with patients, creating a cross-platform experience that is as warm and welcoming as your office. Whether your marketing campaign’s goal is to attract new patients or retain current ones, Motivated Marketing can help.

Why is Healthcare Advertising So Important to the Healthcare Industry?

Healthcare advertising plays a major role in the industry. Patients today have more options than ever, and while this provides access to top-quality care, it can also be overwhelming. A compelling campaign can help set your medical practice apart – and show potential patients why your team can be trusted.

Here’s how M2’s marketing specialists utilize a strong healthcare advertising campaign:

• Target new patients seeking care
• Demonstrate expertise in order to gain trust
• Keep patients engaged throughout their healthcare journey
• Connect with patients across various platforms
• Evaluate data/feedback and adjust strategy
• Seek reviews and testimonials

How Can I Gain More Clients With Healthcare Advertising?

Long gone are the days when patients based their healthcare decisions solely on their doctor’s referrals. Today’s patients are now actively researching, presenting practices with a golden opportunity to connect. That is why healthcare advertising has grown into a billion dollar industry.

In fact, initial estimates put healthcare organizations’ ad spend around $11.5 billion in 2021 – with this total expected to increase in the future. Traditional advertising, such as TV, direct mail, and billboards, makes up the majority of ad spend. But digital ad spend is surging, expected to approach $3 billion by 2021.

Hospitals’ and medical practices’ ever-increasing ad budgets prove that healthcare advertising gets results. As trends evolve, our marketing specialists can help you stay ahead of the curve and ensure your practice stands out!

How Costly is Healthcare Advertising?

Quality marketing, just like quality care, comes with a price tag attached. But here at Motivated Marketing, we cater our services to your unique needs – always keeping your budget in mind. We offer a variety of packages and payment options to ensure every client receives top-notch service, whether you’re a small-town family doctor or a major hospital system.

What Is the Biggest Challenge When Implementing Healthcare Advertising?

Patients’ biggest complaint is often that they feel misunderstood. Many of the ads they see seem too sales-focused, making them feel more like a paycheck than a patient. Here at M2, our marketing specialists understand your audience’s concerns, and we work diligently to gain their trust through campaigns that are authentic and relevant. We target your audience to ensure the right ads get in front of the right eyes, always aimed at adding value and establishing credibility.

Can I Do My Own Marketing Instead Of Using An Advertising Agency?

Some healthcare practices choose to manage their own marketing, but many quickly realize that it is an exhausting endeavor. It takes serious time and skill to gather the necessary data and craft a strategy. Not to mention the work it takes to put your plan in motion!

Our marketing specialists are trained to handle your advertising account, and as a full-service agency, we have you covered. From data analysis and budgeting to graphic design and website optimization, our team can handle it all. Just ask one of the countless healthcare practices on our client list!

What Is The Biggest Mistake Health Professionals Make In Managing Their Own Healthcare Advertising?

M2’s marketing specialists can help your Palmetto State practice avoid these mistakes:

• Low-quality content
• Lack of online or paid advertising strategy
• Failure to optimize for search engines and mobile devices
• No competitor analysis
• Poorly designed website
• Inconsistent social media presence or lack of engagement
• Failure to analyze data and adapt approach

Guilty of some of these mistakes? Motivated Marketing is the cure! Contact us today to develop a healthcare advertising strategy that is sure to have patients calling!

What Makes M2 Different from Other Advertising Agencies?

Here at Motivated Marketing, our approach is one of a kind – because we understand that each client is unique! Our team combines digital (paid search, social media, etc.) and traditional (TV, radio, etc.) advertising to provide your patients with a cross-platform experience that is second to none.

Over our 15 years in the ad biz, we have learned a thing or two about communication: it is best when it is open, honest and frequent. That is why you will have a designated marketing specialist working on your account, closely managing each ad from start to finish. Trust our team to keep in touch, and to provide the following services:

Brand Development
Digital Advertising
Direct Mail
Email Marketing
Graphic Design
Media Buying
SEO
Social Media
Video Production
Web Development

Discover More On Automotive Advertising:

2022’s Top 14 Healthcare Marketing Trends: New Techniques, New Patients

Telehealth Struggles in Rural Areas: Will Rural Areas Ever Benefit From It

Telehealth vs. Telemedicine: What Are The Pros & Cons? HealthCare Marketing Experts Explain!

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About Charleston, SC:

Understanding your patients and what motivates their health decisions is key to your practice’s success. Just like a physician must learn more about a patient in order to provide an accurate diagnosis, our team must get to know your audience. We utilize data to do this, analyzing it carefully to prescribe the best course of action.  

Our marketing specialists have spent over a decade doing this here in the Lowcountry. M2 is proud to serve Charleston area clients right here at home, in the community that we are lucky enough to call home. Here are a few fast facts about Charleston, SC:

• Charleston’s population grew from 133,762 to 135,257 from 2018 to 2019. This 1.12% increase brought a nearly 6% boost in median household income.
• The five largest ethnic groups include:
  • White (non-Hispanic): 71.5%
  • African American: 21.6%
  • Hispanic: 2.57%
  • Asian: 1.92%
  • Two +: 1.4%
• No households (0%) speak a non-English language as their primary language.
• 97.5% of Charleston residents are U.S. citizens.
• Charleston is home to many higher learning institutions, including:
  • College of Charleston (2,637 degrees awarded in 2019)
  • Citadel Military College of South Carolina (1,043 degrees awarded in 2019)
  • Medical University of South Carolina (1,007 degrees awarded in 2019)
• The homeownership rate was 55.6% in 2019, with the median property value sitting at $330,600.
• The average commute time was 21.3 minutes in 2019, with the average household owning 2 vehicles.

About South Carolina:

Healthcare providers here in the Palmetto State face incredible competition, with the number of practices only continuing to grow. Patients have more choices than ever before when it comes to care, so it is increasingly important to distinguish your practice from the rest. High-quality healthcare advertising is the best way to do this! And knowing your audience – and your competitors – is a key component.

We have saved you some number crunching, and provided a few useful statistics here. Take a look at these Palmetto State facts, then feel free to get in touch! Here is what you need to know:

• The Palmetto State’s population grew from 5.08 million to 5.15 million between 2018 and 2019.
• The median age is 39.9 years old.
• The median household income is $56,227, growing 7.5% from 2018 to 2019.
• The five largest ethnic groups include:
  • White (non-Hispanic): 63.5%
  • African American: 26.3%
  • Hispanic: 3.16%
  • Two + (non-Hispanic): 2.07%
  • Other (Hispanic): 2.03%
• 7.47% of the households in South Carolina speak a non-English language at home as their primary language.
• 96.8% of Palmetto State residents are U.S. citizens.
• The largest universities include:
  • University of South Carolina-Columbia (9,950 degrees awarded in 2019)
  • Clemson University (6,759 degrees awarded in 2019)
  • College of Charleston (2,637 degrees awarded in 2019)
• The median property value was $179,800, and the homeownership rate was 70.3% in 2019.
• The average commute time was 24.7 minutes, with the average household owning 2 vehicles. 

South Carolina Counties by Population 2020

South Carolina Cities by Population 2020

2019 POPULATION – 5.15M
2019 MEDIAN AGE – 39.9
2019 MEDIAN HOUSEHOLD INCOME – $56,227