Motivate your Dental Group

Full Service Advertising
to Scale your DSO

We’ll assist in expediting your growth through full service marketing services tailored specifically for dental groups and DSOs.

40th Annual Gold Winner The Telly Awards transparent icon represented to Motivated Marketing advertising agency

Our Areas of Expertise

Motivating DSO Growth Through Full Service Marketing Solutions



Learn More


Learn More

and Print

Learn More

Search Engine

Learn More


Learn More


Learn More


Learn More


Learn More

What it’s like partnering with Motivated Marketing

 Elevating Your Brand, Together.

We get DSOs

We specialize in understanding DSOs. With a deep grasp of the dental industry, we create tailored marketing strategies to boost their online presence and attract new patients. We’re dedicated to helping DSOs thrive by delivering innovative advertising solutions.

We Have The Experience

With extensive experience collaborating with Dental Service Organizations (DSOs), we have honed our expertise in understanding and catering to the unique needs of this dynamic sector. We’ve successfully executed campaigns that bolster DSOs’ brand recognition, expand their patient base, and drive sustainable growth. Our track record in delivering tailored marketing strategies and effective advertising solutions underscores our commitment to helping DSOs navigate the competitive healthcare landscape while achieving their specific objectives.

We Get Results

We achieve results through a strategic blend of research, data-driven insights, and innovative techniques. By customizing our approach to your specific objectives and continuously monitoring and optimizing our strategies, we ensure that our efforts consistently yield positive outcomes. Our commitment to measurable results is the driving force behind our success, delivering value and growth for your business.

We Adjust to You

We customize our services to align perfectly with your Dental Service Organization’s (DSO) unique requirements. Our adaptable approach ensures a seamless fit with your goals and culture. We’re always ready to make real-time adjustments to our strategies, keeping our partnership with your DSO dynamic and effective. This commitment to personalization drives your DSO’s success in a competitive healthcare landscape.

Time to Motivate Your Dental Group?

Are you a Dental Service Organization (DSO) ready to take your marketing efforts to the next level? Look no further. Our expert team is here to help your DSO succeed. Click now to get in touch with us, and let’s start crafting customized advertising solutions that will elevate your brand, attract more patients, and drive growth. Don’t wait—your path to dental marketing success begins with one click.

Dental Marketing Services Tailored to You

Smile-Worthy Strategies

Dedicated DSO Team

Our Dedicated Dental Service Organization (DSO) Team is your go-to resource for specialized marketing solutions tailored exclusively for DSOs. With their in-depth industry knowledge and commitment to excellence, they excel at driving growth, enhancing brand recognition, and meeting your unique needs. Join forces with our DSO Team and unlock the full potential of your dental organization’s marketing success.

Digital Advertising

We specialize in crafting digital advertising strategies tailored specifically for DSOs. With a deep understanding of the dental industry and expertise in the digital landscape, we’re committed to helping DSOs excel online. From precise online campaigns to enhanced digital visibility through SEO, our focus is on driving growth and expanding your patient base. 

Video Production

When it comes to Video Production for Dental Service Organizations, our agency is your go-to partner. We specialize in creating high-quality, engaging videos that effectively convey your message to both current and potential patients. From commercials, educational content to patient testimonials, we tailor our productions to suit your unique needs, helping your DSO stand out in the digital realm and connect with your audience on a deeper level.

Design and Print

We specialize in creating captivating designs and seamlessly collaborating with printers, making us the ideal partner for Dental Service Organizations. We understand the importance of visually appealing materials in the healthcare industry. Our design team excels in crafting eye-catching brochures, posters, and promotional materials that align with your DSO’s brand identity and effectively convey your message. From conceptualization to high-quality printing, we handle the entire process to ensure your DSO can confidently showcase its services and commitment to patient care. Choose us for design and printing services that elevate your DSO’s brand presence and impact.

Search Engine Optimization

Motivated Marketing excels in Search Engine Optimization (SEO) for multi-location DSOs. We understand the challenges of managing multiple practices, and our expert SEO team is dedicated to enhancing your online visibility. With a tailored approach for each location, we optimize your online presence to improve search rankings and attract more patients. Partner with us to maximize your DSO’s online potential and achieve tangible results in the competitive healthcare market.

Social Media

We understand the unique character of each practice within a multi-location DSO and tailor our social media strategies accordingly. With engaging content, targeted ads, and personalized approaches, we ensure that each DSO location shines on platforms like Facebook, Instagram, and Twitter (X). By leveraging the full potential of social media, we boost your brand’s presence, foster patient connections, and drive growth across all DSO locations. Choose us for social media strategies that elevate every DSO location in the digital landscape.

Website Management

Our dedicated team ensures your website remains current, engaging, and optimized for search engines. We handle regular updates, design improvements, security, and performance optimizations working with your website providers. Whether you have one site or multiple locations, our services keep your online presence robust and user-friendly, allowing you to focus on providing exceptional dental care. 

Email Marketing

Our tailored email campaigns engage and inform patients across multiple locations, promoting retention and fostering lasting relationships. Choose us for effective email marketing that keeps your DSO’s patient base engaged and growing.

Direct Mail

Our targeted mailers, from postcards to brochures, effectively connect with your local patient base, promoting growth across all DSO locations. Choose us for impactful direct mail strategies that make your DSO stand out.

With Motivated Marketing!

Your DSO can achieve remarkable success by partnering with Motivated Marketing for full-service advertising solutions. In the ever-evolving landscape of healthcare, having a strong and strategic online presence is paramount. Motivated Marketing’s expertise in the dental industry, coupled with our comprehensive advertising services, positions DSOs for victory. We understand the unique challenges and opportunities that DSOs face, and we leverage this knowledge to craft tailored strategies that drive patient acquisition, boost brand recognition, and ultimately, lead to substantial growth. Our holistic approach encompasses everything from website management and SEO to social media marketing and email campaigns, ensuring that DSOs have a powerful and cohesive online presence that resonates with patients and sets them apart from the competition.

At Motivated Marketing, we are committed to delivering results. Our team of experts doesn’t just provide cookie-cutter solutions; we dive deep into understanding the specific needs and goals of each DSO. By combining creativity, data-driven insights, and cutting-edge techniques, we create advertising strategies that are not only effective but also adaptable to the evolving demands of the healthcare industry. With Motivated Marketing as a partner, DSOs can confidently navigate the digital landscape, secure a prominent position in their market, and achieve substantial growth that propels them to new heights of success.

Frequently Asked Questions

How can your advertising agency tailor its services to the unique needs of our Dental Service Organization (DSO)?

Motivated Marketing can tailor its services to your Dental Service Organization’s (DSO) unique needs through a personalized approach that takes into account your DSO’s specific goals, challenges, and market dynamics. Here’s how we do it:

  1. Customized Strategy: We begin by conducting a thorough analysis of your DSO’s current situation, including its locations, patient demographics, and competition. This assessment helps us craft a strategy that’s tailored to your DSO’s unique position in the market.
  2. Targeted Messaging: Our team understands the nuances of the dental industry and can create messaging that resonates with both existing and potential patients. We ensure that your DSO’s brand voice and messaging align with its values and goals.
  3. Multi-Location Expertise: If your DSO has multiple locations, we have strategies in place to manage and optimize marketing efforts for each one. We can create location-specific campaigns while maintaining a consistent brand identity.
  4. Adaptability: We stay up-to-date with industry trends and technological advancements. This adaptability allows us to adjust our strategies as needed to keep your DSO at the forefront of digital marketing.
  5. Communication: We maintain open and transparent communication with your DSO, regularly providing updates, reports, and performance metrics. This ensures that we remain aligned with your evolving needs and goals.
  6. Compliance: Given the importance of healthcare industry regulations, we ensure that all our advertising efforts for your DSO are compliant with relevant laws and guidelines.

By combining these elements, we create a tailored approach that ensures your DSO’s advertising efforts are not only effective but also uniquely suited to your organization’s needs and objectives.

What specific strategies do you employ to enhance the online presence and visibility of our DSO, considering we have multiple locations?

Motivated Marketing employs a range of specific strategies to enhance the online presence and visibility of your Dental Service Organization (DSO), especially when dealing with multiple locations. Here are some key approaches we utilize:

  1. Local SEO Optimization: We focus on optimizing your online presence for each location through local search engine optimization (SEO). This includes optimizing Google My Business listings, using location-specific keywords, and ensuring accurate and consistent business information across online directories.
  2. Location-Specific Content: We create content that is tailored to each DSO location, including location-specific landing pages, blog posts, and social media content. This helps improve local search rankings and engages potential patients in specific geographic areas.
  3. Google Ads Geotargeting: We implement geotargeting in Google Ads campaigns to ensure that your ads are shown to the right audience in proximity to each DSO location. This maximizes the effectiveness of your paid advertising efforts.
  4. Multi-Location Social Media Management: Our social media strategies include managing location-specific social media profiles and accounts, creating localized content, and engaging with local communities to build a strong online presence for each location.
  5. Review Management: We actively manage and respond to online reviews for each DSO location, addressing patient feedback and ensuring a positive online reputation. This boosts trust and credibility in local communities.
  6. Multi-Location Website Management: We maintain and update individual location pages on your website, ensuring that each location has its unique information, services, and contact details readily available to patients.
  7. Data Analytics: We use advanced analytics tools to track the performance of each location’s online presence. This allows us to make data-driven decisions and continuously optimize strategies for maximum visibility.
  8. Unified Branding: While we customize strategies for each location, we also ensure that your DSO maintains a consistent brand identity across all digital channels. This strengthens brand recognition and trust.

By implementing these strategies, Motivated Marketing can effectively enhance the online presence and visibility of your DSO’s multiple locations, ensuring that each location is well-represented in its local online community while maintaining a unified brand identity across the board.

Can you provide examples of successful campaigns or case studies from other DSO clients you've worked with?

Upon request, we can provide you with detailed examples of successful campaigns from our Dental Service Organization experience. These examples will offer valuable insights into the specific strategies, challenges, and results we’ve achieved for DSOs similar to yours. We understand the importance of showcasing our track record and the tangible benefits our services have brought to our clients. Please don’t hesitate to reach out, and we’ll be more than happy to share these examples to demonstrate our expertise and the potential impact we can have on your DSO’s success.

What level of communication and reporting can our DSO expect throughout the engagement with your advertising agency, including updates on campaign performance and any necessary adjustments?

At Motivated Marketing, we prioritize transparent and proactive communication throughout our engagement with your Dental Service Organization (DSO). You can expect a high level of communication and reporting to keep you informed and engaged every step of the way.Comprehensive Reporting: We provide comprehensive, detailed reports on campaign performance and key metrics on a regular basis. These reports are designed to give you a clear understanding of how your advertising efforts are performing across all locations.

Weekly Updates: You can anticipate weekly updates from our dedicated team members. These updates will include progress reports, insights, and any necessary adjustments made to optimize campaign performance. We believe in the power of frequent communication to ensure that we remain aligned with your goals and objectives.

Dedicated Team: Your DSO will have a dedicated team of experts assigned to your account. This team will serve as your primary point of contact and will be readily available to address any questions, concerns, or adjustments you may require. This personalized approach ensures that we are responsive to your unique needs and can adapt our strategies as needed.

Our commitment to open and consistent communication, combined with our detailed reporting and dedicated team members, ensures that you are always well-informed about the progress of your advertising campaigns. We understand that collaboration and transparency are key to achieving success, and we’re here to support your DSO every step of the way.

Can you provide recommendations or insights on the ideal advertising budget or allocation for our DSO based on industry benchmarks and our specific goals?

Certainly, we understand that each Dental Service Organization (DSO) is unique, and the ideal advertising budget or allocation can vary significantly based on various factors, including your specific goals, market conditions, and competitive landscape. To provide you with tailored recommendations and insights on budget allocation, we would need to conduct a thorough analysis and assessment of your DSO’s current situation.

Our approach involves:

  1. Data Analysis: We would analyze historical data, industry benchmarks, and market trends to gain a clear understanding of your DSO’s performance and potential opportunities.
  2. Goal Alignment: We would work closely with you to align your advertising goals with your DSO’s overarching business objectives, whether it’s increasing patient acquisition, expanding into new markets, or boosting brand awareness.
  3. Budget Customization: Based on the data and your goals, we would customize a budget allocation strategy that maximizes the impact of your advertising efforts while ensuring cost-effectiveness.
  4. Flexibility: We understand that budget needs may evolve over time, so our recommendations would also take into account the flexibility to adjust your budget allocation as your DSO’s needs change.
  5. Regular Review: We would conduct regular reviews and assessments of your advertising campaigns’ performance to ensure that your budget allocation continues to align with your goals and deliver a strong return on investment.

Because each DSO group is different, we would welcome the opportunity to engage in a detailed consultation with you. This would allow us to gather the necessary data, understand your specific objectives, and provide you with a tailored budget recommendation that positions your DSO for success. Please feel free to reach out, and we’ll be happy to initiate this conversation and provide the insights you need.

Meet Your Dedicated DSO Team!

You focus on what you do best and let M2 handle the Advertising!

Motivated Marketing is your trusted partner in ensuring that your Dental Service Organization excels in advertising. With our industry expertise and innovative strategies, we’re here to guide your DSO in making informed decisions and executing effective campaigns that align with your goals. Together, we’ll do advertising right, driving growth, and elevating your DSO’s presence in the competitive healthcare landscape.