innovative legal advertising for all law firms.
Motivated Marketing partners with many attorneys, making a compelling case for the quality service they provide with our innovative and strategic legal advertising solutions. This requires a strong, cohesive brand, one with a consistent voice and visual elements that share all it stands for. Our Charleston marketing agency knows branding inside and out, and the official verdict is in: M2 gets results.
Having proven their expertise across a wide variety of mediums, the only thing our design team is guilty of is crafting high-quality legal advertising marketing materials. Each is carefully designed to help our legal clients stand out and reach a particular goal, whether that’s increasing their name recognition or case load.
brand & identity
The to-do list leading up to a shoot might overwhelm a rookie, but our seasoned team has countless multi-day commercial shoots under their belt. They book talent and manage set-up with ease, ensuring each shoot goes off without a hitch. Editing comes next, followed by the much-anticipated debut of our latest masterpiece of legal advertising.
After determining an attorney’s target demographic, it takes a true media master to ensure the right ads reach the right audience.
Ours know the secret behind strategic placement and buy time slots that get the most bang for your buck.
Our expert web developers have determined what works and what doesn’t, especially in the legal advertising space. Our Charleston marketing agency strives to create websites that are easy to use, but hard to forget – a combination that differentiates one law firm from another.
Our digital team stays up to date on the latest industry trends, employing the most innovative techniques to help our legal advertising clients stand out:
- Paid search/search engine optimization (SEO)
- Display/remarketing ads
- Video advertising (pre-roll, social media)
M2’s extensive experience working with attorneys in various markets has taught our team valuable SEO strategies. We put them to work for our clients, focused on increasing their name recognition – and, of course, caseloads.
Legal Advertising FAQs
What is legal advertising?
Legal advertising is a valuable tool utilized by many law firms to attract new clients. But with competition increasing as new lawyers crowd the space, it is crucial to raise the bar for legal advertising.
M2 has done just that, delving deep into the rules and restrictions that state bar associations use to regulate legal advertising. Our marketing specialists know the industry better than most, and this has uniquely positioned our team to produce campaigns beyond compare.
Why is legal advertising so important to the success of a law firm?
Connecting with potential clients is the goal of legal advertising, but achieving it does not come without a price. In fact, an estimated $971.6 million were spent on more than 15 million TV ads in 2021, with ad spend up 11% from the year before. These statistics prove that law firms nationwide are willing to pay for high-quality campaigns – and that legal advertising really works.
How can I gain more legal clients?
With law firms shelling out millions for legal advertising, the competition is fiercer than ever. In today’s market, it takes more than word of mouth to get potential clients in the door – and on the docket. Positive reviews and referrals still play a major role, but strong marketing is often the best way to introduce your firm and make initial contact.
How costly is legal advertising?
As mentioned above, great legal advertising comes at a cost. But Motivated Marketing is proud to provide affordable options and versatile packages to best serve smaller businesses. No matter your budget, you can count on our team to offer premium service from the very start. It is also important to note that, while each law firm is different, most allocate between 2% and 15% of their revenue toward their marketing budgets.