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How Online Searches Drive Legal Service Choices


Clients use Google for legal information


Non-Branded Search Terms Used

Number of Attorneys Contacted

The Legal SEO Puzzle

Ranking on the first page of Google is competitive for law firms. 96% of those seeking legal advice turn to online searches. Moreover, when potential clients start looking for a law firm, they typically use Google. This underscores the increasing need for law firm websites and robust SEO marketing strategies to ensure visibility and attract potential clients in a competitive market. Having a well-designed, user-friendly website with high-quality content can make a significant difference in converting visitors into clients.

It is important to think of SEO as a puzzle – a dynamic, ever-changing set of pieces to fit together. Some pieces are large and some are small, but no single piece can achieve and sustain long-term success on its own.

Motivated Marketing can help assemble the puzzle, creating a complete picture of the digital landscape and your brand’s place in it. Our SEO management approach is strategically designed to boost clients’ online visibility and overall website traffic. With this mission in mind, our team pairs consistent monthly content creation/development with targeted onsite and offsite SEO tactics.

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Contact us to work with you on your custom law firm SEO strategy for your local markets.

Pieces of the Legal SEO Puzzle

How Can
Search Engine Optimization
Help My Law Firm?

Chart shows impressions growth from SEO related efforts on Google SERP

Reason #1:
SEO Helps Your Business Rank On Page 1 of Search Engine Results
Search engine users rarely look past the first page of results, so it’s incredibly important that they find your website there! Our SEO team can help!

Reason #2:
SEO Helps Identify Keywords and Use Them to Optimize Content
Our SEO specialists will take a deep dive into the data, identifying which keywords your target audience is searching. Then, we’ll make sure your website includes content that puts these keywords on full display.

Reason #3:
SEO Helps New Clientele Discover Your Business
In today’s web-centric world, your site is often consumers’ first introduction to your brand. As they say, first impressions are everything! Make sure yours is a good one by properly positioning your website where your audience can easily find it.

Reason #4:
SEO Helps Link Building So Your Website Has More Credibility
Establishing trust is key, and link building does just that! When other websites link to yours, it makes your business appear respected and credible – and your audience will take notice!

On-Site SEO Strategy for Law Firms

Understanding the Importance of On-Site SEO

In the digital age, a robust online presence is essential for law firms looking to attract and retain clients. On-site SEO (Search Engine Optimization) is a crucial component of this strategy, focusing on optimizing elements within your website to improve its visibility in search engine results. Here, we’ll explore key on-site SEO strategies tailored specifically for law firm websites.

Keyword Research and Optimization

*website relative keyword growth for Google after starting SEO optimizations.

Identify Relevant Keywords:
Start by conducting comprehensive keyword research to identify the terms potential clients use when searching for legal services. Utilize tools like Google Keyword Planner, Ahrefs, or SEMrush to find high-volume and relevant keywords. Focus on both broad and specific terms, including:

  • Legal advice
  • Law firm near me
  • Personal injury lawyer
  • Divorce attorney

Optimize Website Content:
Incorporate these keywords naturally into your website content, including:

  • Page titles
  • Meta descriptions
  • Headers (H1, H2, H3)
  • Body text
  • Image alt text

Ensure that your content remains informative and engaging while being optimized for search engines.

High-Quality Content Creation

Areas We Serve Page:
Creating local area landing pages to show your services in specific markets in the area’s where your law firm conducts business.

Informative Blog Posts:
Regularly update your blog with informative posts addressing common legal questions and concerns. Topics might include:

  • What to do after a car accident
  • How to choose the right lawyer
  • Understanding your rights in a divorce

Comprehensive Service Pages:
Create detailed service pages that outline your practice areas, such as criminal law, family law, or estate planning. Include relevant keywords and answer common client questions within these pages. If your website does not contain content related to what users are searching for, you won’t show up as an option for them organically.

* Client went from not showing up for searches related to “Truck accident law firm” to having visibility after a service specific page was built out and optimized.

Client Testimonials and Case Studies:
Showcase client testimonials and case studies to build trust and credibility. These not only help with SEO but also demonstrate your expertise and success in handling cases.

Local SEO Focus

Google My Business Optimization:
Claim and optimize your Google My Business listing. Ensure your information is accurate and includes relevant keywords, high-quality photos, and regular updates.

Local Keywords:
Incorporate local keywords into your content, such as “Boston personal injury lawyer” or “Chicago family attorney,” to attract clients in your area.

Local Reviews:
Encourage satisfied clients to leave positive reviews on Google and other review platforms. Respond to reviews professionally to show engagement and build trust.

Technical SEO Enhancements

Optimize Page Load Speed:
Ensure your website loads quickly by compressing images, leveraging browser caching, and minimizing code. Tools like Google PageSpeed Insights can help identify areas for improvement.

Mobile-Friendly Design:
With more users searching on mobile devices, having a mobile-friendly design is crucial. Use responsive design techniques to ensure your website looks and functions well on all devices.

Secure Website (HTTPS):
Switch to HTTPS to secure your website. This not only protects your users but also improves your site’s ranking, as Google prioritizes secure websites.

Monitoring and Analytics

Regular Performance Checks:
Use tools like Google Analytics and Google Search Console to monitor your website’s performance. Track metrics such as organic traffic, bounce rate, and conversion rates to identify areas for improvement.

Adjusting Strategies:
Based on your performance data, continually adjust your SEO strategies. Stay updated with the latest SEO trends and algorithm changes to maintain and improve your site’s ranking.

Implementing a comprehensive on-site SEO strategy is vital for law firm websites aiming to attract and convert potential clients. By focusing on keyword optimization, high-quality content creation, technical enhancements, user experience, and local SEO, your law firm can achieve higher visibility in search engine results and drive more targeted traffic to your site. Regular monitoring and adjustments will ensure your strategies remain effective in an ever-evolving digital landscape.

Time to Motivate Your Law Firm?

Are you a Law Firm ready to take your website and SEO efforts to the next level? Look no further. Our expert team is here to help your law firm succeed. Click now to get in touch with us, and let’s start crafting customized advertising solutions that will elevate your brand, attract more clients, and drive growth. Don’t wait—your path to dental marketing success begins with one click.

Google Business Profile

Understanding the Importance of your Google Business Profiles

The Google Business Profile, formerly known as Google My Business, plays a pivotal role in the online visibility and SEO strategy for law firms. Here’s an in-depth look at its importance:

Local Search Visibility

Local Pack Placement
Google Business Profiles significantly influence the coveted “Local Pack” listings, which appear prominently in search results for location-specific queries. For example, when someone searches for “divorce lawyer near me,” Google’s algorithm prioritizes law firms with optimized Business Profiles that are geographically relevant to the searcher.

Map Listings
A well-optimized Google Business Profile increases the likelihood of your law firm appearing on Google Maps, especially when users search for legal services in your area. This visibility not only enhances your firm’s credibility but also drives local traffic to your website and physical location.

Trust and Credibility

User Reviews
Google Business Profiles allow clients to leave reviews and ratings directly on your listing. Positive reviews not only improve your firm’s reputation but also signal to Google that your business is trustworthy and credible. This, in turn, can positively impact your firm’s search ranking, as Google values businesses with a strong online reputation.

Verification and Validation
A verified Google Business Profile adds legitimacy to your law firm in the eyes of potential clients and search engines alike. By verifying your firm’s information, including address, phone number, and hours of operation, you demonstrate to Google that your business is genuine and reliable, thereby improving your chances of ranking higher in search results.

Enhanced Visibility and Engagement

Rich Information Snippets
Optimizing your Google Business Profile with relevant keywords, high-quality photos, and detailed service descriptions can result in rich information snippets appearing in search results. These snippets provide users with valuable insights into your firm’s offerings, encouraging them to click through to your website for more information.

Direct Communication
Google Business Profiles facilitate direct communication between your firm and potential clients through features like messaging and appointment booking. By enabling seamless interaction, you not only enhance user experience but also increase the likelihood of converting leads into clients.

Mobile Optimization

Mobile Search Dominance
With the increasing prevalence of mobile search, Google Business Profiles are particularly crucial for law firms looking to capture the attention of on-the-go users. Optimizing your profile ensures that your firm appears prominently in local mobile search results, driving traffic and conversions from smartphone users.

Voice Search Compatibility
As voice search continues to gain popularity, Google Business Profiles play a vital role in providing accurate and relevant information to voice-activated assistants like Google Assistant and Siri. By optimizing your profile for voice search queries, you can further enhance your firm’s visibility and accessibility across different devices and platforms.

In conclusion, a well-optimized Google Business Profile is indispensable for law firms seeking to improve their local search visibility, establish trust and credibility, enhance user engagement, and capitalize on the growing dominance of mobile and voice search. By leveraging this powerful tool effectively, law firms can strengthen their online presence, attract more qualified leads, and ultimately drive business growth.

Citation Services

Enhancing Law Firm Website SEO with NAPW and Citation Services

In the competitive landscape of online search, law firms must employ robust SEO strategies to ensure their visibility and attract potential clients. NAPW (Name, Address, Phone Number, Website URL) consistency and citation services play a crucial role in bolstering a law firm’s SEO efforts. Here’s why they are essential:

NAPW Consistency

Local Search Ranking
Search engines like Google prioritize businesses with consistent NAPW information across various online platforms. Ensuring uniformity in your law firm’s name, address, phone number, and website URL not only improves your local search ranking but also enhances your firm’s credibility and trustworthiness.

Accurate Information
Inaccurate or inconsistent NAPW data can confuse potential clients and undermine your firm’s online reputation. By maintaining consistent information across directories, listings, and your website, you provide users with accurate details, making it easier for them to contact and engage with your firm.

Local Pack Visibility
Consistent NAPW data increases the likelihood of your law firm appearing in the Local Pack, a prominent feature in search results that showcases businesses relevant to a user’s location. Achieving visibility in the Local Pack can significantly boost your firm’s visibility and drive targeted traffic to your website.

Citation Services

Build Trust and Authority
Citations, which are mentions of your law firm’s NAPW information on external websites, serve as digital endorsements of your firm’s credibility and authority. By consistently building citations across reputable online directories, legal listings, and industry-specific platforms, you enhance your firm’s trustworthiness in the eyes of search engines and potential clients.

Local SEO Impact
Citations are a key ranking factor in local search algorithms. Search engines use the quantity, quality, and consistency of citations to determine a law firm’s relevance and prominence in local search results. By actively managing and optimizing your firm’s citations, you increase your chances of ranking higher for location-based queries related to legal services.

Expanded Online Presence
Citations not only improve your law firm’s visibility in search results but also extend your online reach to a broader audience. By being listed in relevant directories and platforms, you increase the likelihood of potential clients discovering your firm when conducting searches related to legal services in your area.

Incorporating NAPW consistency and citation services into your law firm’s SEO strategy is essential for maximizing your online visibility, attracting qualified leads, and establishing trust and credibility with potential clients. By ensuring accurate and consistent NAPW information across all online channels and actively building citations on reputable platforms, your firm can enhance its local search ranking, expand its digital footprint, and ultimately drive business growth in a competitive market.

Time to Motivate Your Law Firm?

Are you a Law Firm ready to take your website and SEO efforts to the next level? Look no further. Our expert team is here to help your law firm succeed. Click now to get in touch with us, and let’s start crafting customized advertising solutions that will elevate your brand, attract more clients, and drive growth. Don’t wait—your path to dental marketing success begins with one click.

Custom SEO Live Reporting

Premier SEO Services for Law Firms: Empower Your Online Presence with Motivated Marketing

In today’s digital age, a strong online presence is crucial for law firms looking to attract and retain clients. At Motivated Marketing, we specialize in tailored SEO services designed to elevate your law firm’s visibility and drive qualified traffic to your website. Our comprehensive approach ensures that your firm stands out in the competitive legal landscape. Here’s how we make it happen:

Custom SEO Live Reporting

Transparency and real-time insights are at the core of our SEO services. With our Custom SEO Live Reporting, you gain access to up-to-the-minute data on your website’s performance. This powerful tool provides you with detailed metrics on:

  • Keyword rankings
  • Organic traffic
  • Conversion rates
  • Backlink profile
  • Competitor analysis

Our live reporting system allows you to track the effectiveness of our SEO strategies and make informed decisions based on real-time data. Stay ahead of the curve and see how our efforts translate into tangible results for your law firm.

Dedicated SEO Specialists

At Motivated Marketing, we pride ourselves on offering a dedicated team of SEO specialists, each bringing their unique expertise to ensure your law firm’s success. Our team includes:

1. Account Manager: Your Account Manager serves as your primary point of contact, overseeing all aspects of your SEO campaign. They ensure that your goals are met and that you are always in the loop with our progress and strategies.

2. SEO Analyst: Our SEO Analyst dives deep into your website’s data to identify opportunities for improvement. By conducting thorough audits and competitor analysis, they develop data-driven strategies to enhance your site’s performance.

3. SEO Coordinator: The SEO Coordinator ensures seamless execution of our SEO strategies. They manage timelines, coordinate tasks across the team, and ensure that every aspect of your campaign is aligned with your objectives.

4. SEO Copywriter: Content is king in SEO, and our SEO Copywriter crafts compelling, keyword-optimized content that resonates with your target audience. From blog posts to service pages, they create content that not only ranks well but also engages and converts visitors.

5. SEO Developer: Technical SEO is critical for search engine visibility. Our SEO Developer optimizes your website’s architecture, improves site speed, and ensures mobile-friendliness, all of which contribute to better search engine rankings and user experience.

What it’s like partnering with Motivated Marketing

 We could show you stats of increasing legal clients impressions by 900%, and tell you how we helped another legal client grow their keywords by 2000% and so on, but the fact of the matter is every Legal Client is different. Every market, target audience, competition, existing SEO efforts and clients themselves are unique and require thoughtful research and planning to determine areas of opportunity and growth for a strategy that works.

We get Law Firms

We have a team that specialize in understanding law firms and legal clients. With a deep grasp of the legal industry, we create tailored SEO strategies to boost their online presence and become a valid option for customers looking for legal help. We’re dedicated to helping law firms thrive by delivering innovative search engine optimization solutions.

We Have The Experience

With extensive experience working with Law Firms, we have honed our expertise in understanding and catering to the unique needs of our legal clients. We’ve successfully executed SEO campaigns that bolster legal brand recognition, expand their customer base, and drive sustainable growth. Our track record in delivering tailored SEO strategies and effective solutions underscores our commitment to helping law firms navigate the competitive legal landscape while achieving their specific objectives.

We Get Results

We achieve results through a strategic blend of research, data-driven insights, and innovative techniques. By customizing our approach to your specific objectives and continuously monitoring and optimizing our strategies, we ensure that our efforts consistently yield positive outcomes. Our commitment to measurable results is the driving force behind our success, delivering value and growth for your business.

We Adjust to You

We customize our SEO services to align perfectly with your law firms unique requirements. Our adaptable approach ensures a seamless fit with your goals. We’re always ready to make real-time adjustments to our strategies, keeping our partnership with your law firm dynamic and effective. This commitment to personalization drives your law firms success in a competitive legal landscape.

Meet Your Dedicated SEO Team!

You focus on what you do best and let M2 handle the SEO!

Motivated Marketing is your trusted partner in ensuring that your law firm shows up when potential clients are looking for your services. With our legal expertise and innovative strategies, we’re here to guide your law firm in making informed decisions and executing effective SEO campaigns that align with your goals. Together, we’ll drive growth, and elevating your law firms presence in the competitive legal landscape.