Automotive CO-OP Management
Stop leaving
co-op money
on the table.
Manufacturers set aside $12.5 billion in co-op funds for dealers every year — yet roughly half goes unclaimed. We make sure your dealership captures every dollar you’re owed.
Reporting · Receivables · Submissions · Appeals · Audits · Education
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$12.5B
Annual OEM co-op pool (2025)
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~50%
Goes unclaimed every year
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$50M+
In co-op funds managed by our team
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10+
Years managing auto co-op accounts
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The Problem
Most dealers lose co-op funds
without even knowing it.
OEM co-op programs can reimburse 50% to 100% of your advertising costs — but the process is designed to be complicated. Here’s why most dealers leave money behind:
Too Many Rules
OEM programs are loaded with pre-approval requirements, brand compliance rules, and approved vendor lists that change constantly — making it a full-time job to stay compliant.
Too Much Paperwork
Claims require meticulous documentation across multiple OEM portals — invoices, proof of performance, compliance files. One missed deadline or wrong form forfeits the funds.
Changing Requirements
OEMs update guidelines, vendor approvals, and reimbursement tiers regularly. Keeping up while running a dealership is nearly impossible without dedicated expertise.
What We Handle
Everything between you
and your reimbursement check.
We bridge the gap between your general manager and accounting team — coordinating with marketing vendors, navigating OEM portals, and managing the entire reimbursement process end-to-end.
Co-op dealers see up to 118% more leads per listing and a 104% increase in vehicle detail page views versus dealers not actively using their co-op funds.
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REPORTING
Accurate monthly receivable balances and credit tracking across all OEM programs. |
RECEIVABLES
Setup and management of all receivable balances to maximize what you’re owed. |
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SUBMISSIONS
Timely, OEM-compliant claim submissions coordinated with your marketing vendors. |
APPEALS
Fighting denied claims and recovering funds your dealership has already earned. |
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AUDITS
Pre-audit documentation review to protect your dealership from OEM clawbacks. |
EDUCATION
Ongoing training on program rules so your team never misses an opportunity. |
Free Assessment
Find Out What You’re Missing
We’ll review your current co-op situation and identify exactly where funds are being left behind. No obligation.
How It Works
OEM co-op funds can cover
50%–100% of your ad costs.
When your dealership advertises using OEM-approved vendors and channels, the manufacturer reimburses a set percentage of those costs — sometimes the full amount. The catch: you have to submit the right documentation, in the right format, before the deadline.
Most dealerships don’t know what they’re eligible for, submit claims incorrectly, or simply don’t have time. That’s exactly what we do.
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OEM Brands We Work With
Experience across every major manufacturer.
Ford / LincolnGM / Chevrolet / Buick / CadillacStellantis / Dodge / Jeep / RamToyota / LexusHonda / AcuraNissan / InfinitiHyundai / Kia / GenesisVolkswagen / Audi / PorscheSubaruMazdaBMW / MINIMercedes-Benz+ Many More
Ready to maximize your co-op dollars?
Let’s find out what your dealership has been leaving on the table.