Our tech-savvy team will help you launch social media campaigns that start conversations, both online and in person. We utilize advanced targeting technology to ensure the right message is viewed by the right user, then track clicks and conversions to determine which strategies work best. Our social media marketing approach is based on your unique audience and goals – and of course, your budget. Whether we employ paid or organic strategies (or a mixture of both), the results we deliver won’t disappoint.
What is Social Media Marketing?
Social media marketing utilizes social platforms to put your brand in the spotlight, helping you connect with your audience where they are: online. Social media campaigns can achieve a number of goals, like boosted web traffic and increased revenue. Expertly executed campaigns can also build brand recognition.
How Can Social Media Marketing Increase My Business’s Profitability?
M2’s Charleston Social Media Managers have seen the incredible benefits firsthand, and we’re eager to put our experience to work for you! Here are just a few perks of high-quality social media marketing:
Build brand awareness.
The sheer number of social media users is staggering. While new platforms are gaining popularity, Facebook alone boasts nearly two billion daily active global users! That said, your brand simply cannot afford not to have a social media presence. Our Charleston social media agency can help you put your best brand forward!
Social media is a great place to build relationships with your audience – both potential customers and loyal ones. Answering questions and responding to comments are simple ways to interact, but they can make a big impact.
Generate new leads.
Social media marketing gives you the opportunity to boost lead generation, and ultimately, earn new business. Whether you’re trying to direct users to your site or get them to “like” or “follow” your brand, social media campaigns are a great way to get your target audience to take that next step.
5 Reasons to Hire a Skilled Social Media Manager at Motivated Marketing
Reason #1: We’re experts in the field.
Every member of our team is highly qualified for their specific role, so you can rest assured that your dedicated Social Media Manager has extensive experience handling brands like yours.
Reason #2: We stay up to date on the latest trends.
In today’s crowded marketplace, it’s important to stay ahead of the curve. Our team stays up to date on the trends shaping the ad-mosphere to ensure your campaign is nothing short of cutting edge.
Reason #3: We’ll maximize your budget.
Because we know what works and what doesn’t, our team can help yours avoid any missteps – and ultimately, save you money. By ensuring each ad conveys the right message to the right audience, we’ll make the most of every ad dollar.
Reason #4: We provide accurate reporting.
Our team continually monitors your social campaign, using analytics and results to inform our approach moving forward. We use various tools to assess a campaign’s success, then tweak our strategy as needed.
Reason #5: We’re always here to help.
Here at Motivated Marketing, we value transparency and open communication – with both our clients and our co-workers! This not only results in a close-knit, collaborative team, but great relationships with our clients.
Why Is Social Media Marketing So Important? 5 Pillars of Social Media
Pillar #1: Strategy
In order to craft a solid strategy, your Charleston Social Media Manager will first learn more about your brand – its goals, its distinguishing features, its target audience. Once we’ve nailed down the basics, we’ll determine which social platforms and type of content will yield the best results for your business.
Pillar #2: Posting
We’ll not only create shareable, engaging content but handle the planning and posting. Our team knows where, when, and how often to post, so all you have to do is relax and watch the results roll in.
Pillar #3: Engagement
Whether answering a direct question or chiming in on a comment thread, engaging with consumers is incredibly important. Your dedicated Social Media Manager will keep tabs on the conversation to provide a unique perspective on how your brand is being received.
Pillar #4: Analytics
Our team utilizes various analytics tools to monitor the success of your social media marketing. We’ll crunch the numbers, then report back regularly.
Pillar #5: AdvertisingOrganic social media marketing certainly plays a role in your overall strategy, especially when paired with paid advertising. With the two working in tandem, many of our clients have enjoyed impressive results.
Top Social Media Platforms in 2022: Which Platform Is Best for My Business?
Each social media platform offers its own benefits, with some better suited to certain demographics. Here at M2, our Charleston Social Media Managers can help determine which platforms are best for your business. We’ll do a deep dive into analytics and market research to craft the most informed approach, considering statistics like these:
- Users: 1.9 billion daily active users worldwide
- Audience: Mix of Gen X and Millennials
- Best for: Increasing brand awareness and advertising
- Users: 1 billion active monthly global users
- Audience: Primarily Gen Z followed by Millennials
- Best for: Sharing creative video content and boosting brand awareness
- Users: 1 billion monthly active users
- Audience: Primarily Millennials
- Best for: Posting branded images and videos and advertising
- Users: 211 million daily active users worldwide
- Audience: Primarily Millennials
- Best for: Building a community of following and providing customer service
- Users: 774 million active users worldwide
- Audience: Baby Boomers, Generation X, and Millennials
- Best for: Business development and networking
- Users: Over 315 million daily active users worldwide
- Audience: Primarily Millennials
- Best for: Building brand awareness through engaging video content
- Users: 306 million daily active users worldwide
- Audience: Primarily Generation Z
- Best for: Brand awareness; advertising
- Users: 444 million monthly active users worldwide
- Audience: Primarily Millennials, followed by Gen Z, Gen X and Baby Boomers
- Best for: Visual advertising
Social Media Marketing FAQs
Why should I use social media?
Here’s a better question: Did you know that 30% of all time spent online is dedicated to social media? Stats like this prove that you have an audience waiting – ready and willing to hear your message. Seize the opportunity by adding a social media marketing component to your overall strategy.
What’s the difference between an ad and a post on social media?A post refers to any organic content you share, while an ad is a paid post. Paid social media ads allow you to target a specific audience, ensuring the right ads are put before the right eyeballs.
How much should I be spending on social media marketing?
Because your social media budget should reflect your goals, it is impossible to recommend a specific amount before learning more about your business. It goes without saying that putting more money behind your campaign will likely yield better results. Contact one of our Charleston Social Media Managers today to learn more!
What social platforms should I use?
Again, there is no simple answer without first learning more about your brand. While Facebook is a great place to start, our team will likely recommend exploring other potential platforms as well.
How often should I post?
Your post frequency depends on the social media platform you use. Your M2 Social Media Manager can help determine when and how often to post in order to maximize results.
Can I delete bad comments or reviews on social media?
We know we’re starting to sound like a broken record, but the answer is the same as many above: it depends.
Platforms that allow you to delete comments include:
However, you cannot delete comments on Facebook or Twitter.
How can I increase my followers?
Just leave it to us! Our social media marketing agency manages countless clients’ accounts, ensuring each ad is crafted with the utmost care. From solid copywriting to eye-catching design, our ads always turn heads – which is all that’s required to increase your followers. Some brands buy followers to boost their numbers, settling for bots to pad their numbers. Here at Motivated Marketing, we work to gain legit followers in your target audience. Because at the end of the day, it’s all about quality over quantity.
How effective is video on social media?
We’re glad you asked. The short answer? VERY.
The longer answer? Platforms like YouTube and Instagram were built for sharing video content, but video boasts enormous value on other social platforms as well. In fact, 81% of businesses use video marketing! So, if you’re not, keep in mind that your competitors very likely are. Whether you’re looking for a heavily produced video or more organic content, M2 can help! Our team can handle it all, from multiple-day shoots to smartphone video editing.
What is a common social media error that amateurs often make?
Many brands don’t have the bandwidth to tailor their content to a specific social platform. They simply run the same ads and posts across the board – but this is a missed opportunity! Our social media marketing agency can maximize your campaign’s results, customizing content for each platform. The misuse of hashtags runs rampant among “DIY marketers” as well, making even the most well-intentioned brands look unprofessional.
Why should I invest in social media marketing?
If nothing else, social media marketing is a great way to get your name out there and start building a community online. More targeted approaches can help you meet specific goals, like driving users to a certain webpage or enticing them to make a purchase.
How much does social media marketing cost?
Pricing varies, but handling your own social media marketing incurs another cost you won’t find itemized on your budget: time. Creating memorable content, posting/boosting ads, engaging with followers, reviewing analytics … all on top of your business’s normal day-to-day operations. Trusting our Charleston Social Media Managers to get the job saves your valuable time and energy, so you can focus on what you do best!